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GOOGLE UTM HOW TO
GOOGLE UTM CODE

The data will still be able to be differentiated by the other two inputs of Medium, and Campaign. If you choose the input of Source to be 'google', as in the example above, then the data from the GMB listings will be sent to the same Source group as all of the other Google organic data. That we have gotten because we have entered the information like this:

GOOGLE UTM CODE

We have our example tracking code of:ĭ?utm_ source= google&utm_ medium= organic&utm_ campaign= gmb Ok, now lets go back to our possible UTM tracking parameters. Combining All Google Data Including GMB Data Notice how it is labelled as 'google', all lowercase. Out of this group, we are paying attention to the visits from people using Google as their search engine. These Sources are going to be the various search engines that people use to find your site. However, even this Channel is even further broken down into smaller groupings called Sources. The Channel that our GMB data will be going into will be the Organic Search group. You can see this list by going into the Acquisition tab. Google Analytics has a number of default Channels that data will be sorted into. (Sorry if this is confusing, keep going, it will be more clear.) Let's start with Analytics because since we are able to choose any text to add as an UTM parameter, we are able to automatically group the data coming into Analytics with other data that is already being collected, or we can choose to have it separated from the start. Understanding UTM Information Coming Into Google Analytics

So let's take GMB tracking to a whole 'nother level.

Just a quick review, we are using this site: to add parameters to the URLS that we are entering in our GMB listing to be able to track the impressions and clicks.

tracking impressions and clicks if you have multiple business locations with their own Google listing.

tracking impressions and clicks from the Website, Appointment, or Menu links in a GMB listing separately.

bringing the data into Google Analytics with to align with how you like that data to be separated.

In this article, we will take a more in depth look at some of the different UTM parameters you can choose in different situations.

GOOGLE UTM HOW TO

In a previous post, we looked at how to start tracking Google My Business clicks from your Google My Business (GMB) listing and getting that data into Search Console and Analytics.